Réel Coffee
Réel Coffee is a cozy café serving expertly brewed coffee, fresh pastries, and calm moments in every cup.
Brand Guidelines
Brand Guidelines
⊹
Visual Identity Design
Visual Identity Design
⊹
Corporate Branding
Corporate Branding
Overview
Réel Coffee combines modern design, bold flavors, and a love for authentic coffee. From expertly roasted beans to thoughtfully crafted spaces, every detail reflects creativity and true craftsmanship.
Team
Product designer
Jordan Kim
Product designer
Jordan Kim
Product designer
Jordan Kim
Frontend Dev
Jordan Kim
Frontend Dev
Jordan Kim
Frontend Dev
Jordan Kim
PM
Morgan Blake
PM
Morgan Blake
PM
Morgan Blake
Deliverables
Brand Identity
Logo Design
Color Palette
Typography Selection
Social Media Profile Graphics
Brand Style Guide
Photography & Visual Style Guidelines
Copywriting & Messaging Guidelines
"Thanks to Theo, Réel Coffee now has a brand that truly reflects our style and story."
Ceo at Réel Coffee
Product Lead
Ceo at Réel Coffee
Product Lead
Ceo at Réel Coffee
Product Lead
01
Campaign
Every cup of Réel Coffee is crafted to bring bold flavors, cozy vibes, and moments of calm to your day. Start your morning with a coffee that inspires.
01
Campaign
Every cup of Réel Coffee is crafted to bring bold flavors, cozy vibes, and moments of calm to your day. Start your morning with a coffee that inspires.
02
Branding
Réel Coffee is where passion meets craft. We create more than coffee — every cup is a curated experience, from hand-selected beans to thoughtfully designed spaces. Our mission is simple: deliver authentic flavor, inspiring moments, and connections that matter.
02
Branding
Réel Coffee is where passion meets craft. We create more than coffee — every cup is a curated experience, from hand-selected beans to thoughtfully designed spaces. Our mission is simple: deliver authentic flavor, inspiring moments, and connections that matter.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
Let’s get creative.
Make it happen
Let’s get creative.
Make it happen
Let’s get creative.
Make it happen